Sometimes a change of name is more about providing clarity than changing anything else. With The Siren steadily establishing itself as the go-to platform to monetise live sporting events, we wanted to be clear that we provide a strong service offering to support it. Supporting teams and organisations in their commercial content endeavours is what we do, and the two businesses go hand in hand.
Halfback did the same thing, but Siren Media seemed a more obvious choice because it does what it says on the tin - it provides media services around The Siren.
Whether you are in the game of sport or not, Siren Media can help you produce and monetise your content, whether the platform.