Engaging fans in the stands and on the go

Sydney from the air.jpg

It's a balancing act for sports teams - they need to constantly engage fans wherever they are, but not detract from the live experience in the stands. This week we lobbed in the harbour city to talk to an NRL club about a fan engagement app to boost game attendance by feeding fans with supplementary, exclusive behind-the-scenes content and offers.

Do you think partners would see value in contacting everyone in the stadium for a post-game offer? Us too.